The Adobe off-site and morning rides around the Lion Cannes Festival were an opportune time to connect with executives and directors from around the world attending the global creative communications festival and engage with them on the bike. Together with BMC, we organised and set up a fleet of demo bikes with ENVE wheels, fitted guests to their bikes and lead them out on their rides. During the off-site prior to the Lions Cannes, we held leadership seminars and rides to include tackling the infamous Mont Ventoux. Lasting bonds and memories were made from those experiences, and many of those in attendance still ride ENVE.