Bike Dress Dealer Event with Henrik Orre
Relationships are one of the most important components in business. Creating memorable experiences around these cements those relationships in the future while driving business.
Together with Heiko from Bike Dress, I brought my good friend and world renown chef, Henrik Orre, in as part of a gravel ride event out of Bike Dress, a key ENVE dealer in Munich, Germany. We partnered with Open Cycle to have a fleet of demo bikes with ENVE wheels, plus some spare wheels for those who wanted to mount up our wheels on their own personal bikes. Heiko invited his customers to take part in the event that featured a gravel ride around the outskirts of Munich with an espresso aid station along the route, and finishing back at the shop with a BBQ prepared by Henrik.