Working closely with all of the internal teams at ENVE (Marketing, Commercial, Operations, Product and Finance), I established the EU business strategy from distribution all the way through to sell through at the dealer level. Together we developed sales programs, marketing activations and drove brand awareness in Europe. We worked with key strategic partners and retailers, placing the ENVE brand in premium locations. We created unique experiential events for product launches and customer experiences. ENVE saw 2x growth in Europe under my leadership.