Rock Solid
Working in tandem with the organisers, True Grit, I brought ENVE in as more than just a sponsor, rather to elevate this event to an ENVE experience.
How to get more out supporting an event? Make it feel like it is YOUR event. For Rock Solid we added value to the event through adding a map where people could collect stamps and be entered to win a set of ENVE wheels along with other prizes. We also filled the starter bags with a limited edition ENVE beer, built out displays in the start/ finish location, Rock City Brewery, in Amersfoort. ENVE branding was everywhere, and yours truly took over MC’ing the event, making it very difficult to say whether or not this was an ENVE event, or not. We also produced our own email newsletter and journal entry post event along side media coverage of the event.