Nothing beats in market research, boots on the ground. Following a few days touring through Germany visiting some various shops that carry Chris King, we ended the trip with an evening in Berlin at the Rapha Cycle Club. An evening that I hosted that included a talk from Chris about the history and philosophy of Chris King, followed by a Q&A with the full-house in attendance. The knowledge gained and relationships made during that trip are still benefitting King’s business to this day in the German market.