Media is always looking for interesting content, after all it is what helps them be more relevant. I went to Vojo with the idea of inviting two of their readers to come join us for a mountain bike wheel test, using the same protocols that ENVE uses when developing and testing wheels in the field. The idea was to see if the two participants would not only notice the difference in the wheels, but in different set ups, using air pressure as the variant. The resulting article was a hit with the magazine and their followers, and further built the ENVE brand as a thought leader on wheel technology.

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